Temasek stake values 'Salt Bae' Turkish restaurant owner at US$1.2 billion
Contents From Asia One
ISTANBUL – Singapore’s Temasek and Britain’s Metric Capital have bought into Nusr-Et steakhouse owner D.ream in a deal valuing the Turkish firm at $1.2 billion (S$1.6 billion).
Nusr-Et was made famous by butcher-turned-social media star Nusret Gokce, who went viral under the nickname “Salt Bae” in 2017 after posting videos of himself salting meat.
Salt Bae’s distinctive cobra-like manoeuver earned Gokce more than 12 million Instagram followers and has helped launch Nusr-Et restaurants in the Middle East, New York and Miami.